Berill Blair

Associate Professor of Management and Sustainability, SKEMA Business School Paris

I study how organizations adapt to rapid cryospheric and environmental change, with a focus on decision-making and corporate stewardship under uncertainty. My research examines how environmental knowledge and information systems shape organizational strategy. I often work with Arctic organizations operating under biophysical volatility, where these contexts provide insight into how knowledge management shapes value creation and corporate responsibility.

Research & Teaching

This website is a portfolio of my research and teaching activities.

Research Practice

In research I am a participatory modeler specializing in natural resource management, with a soft spot for Arctic issues.

Resilience & Adaptation

I use a social-ecological approach to explore resilience and adaptation strategies in climate change adaptation and responsible innovation.

Integrated, Systemic Lens

My research integrates environmental, economic, and social considerations through a complex adaptive systems lens.

Multistakeholder, Cross-sector Collaboration

I engage partnerships to foster the co-design and systemic understandings of complex issues.

Problem-based Teaching

I run classrooms like workshops interchanging short lectures with simulations that train learners to realize common goals via team work and systems thinking.

Ecological Literacy

Because we cannot manage what we do not know, I teach students basic ecological literacy and climate change science.

Most recent publications

Destination marketing: Greenland

Greenland’s visual identity challenges stereotypical depictions of the Arctic as icy and uninhabitable.
Analysis reveals a novel ecosystem service “landscape as homeland” privileged in branding.
Tourism marketing goes beyond “Arctification” to integrate broader development objectives.
Title: Sustaining the brand and branding sustainability: landscape as homeland in Greenland’s visual marketing.

Sea ice forecasting and maritime safety:

In the journal Climate Services
Mind the gap! A consensus analysis of users and producers on trust in new sea ice information products
Includes set of policy recommendations for upscaled uptake of services.